Michelet
Challenge
The tournament had to fit the length a reel can hold, and still be the same campaign.
What we built
Michelet Open, cut for the feed.
- 1Campaign, cut for the feed
- 9:16The length a reel can hold
Video & Content
Edit for the campaign, cut for the feed.
Marketing video, then the reels, stories, and posts cut from it. One brief, one voice, ready for the placement that will actually run them.
- 2Markets, Santo Domingo and Toronto
- EN / ESLanguages we work in
- 24/7First reply
The ad and the feed should be one edit.
Who it's for
A campaign and a feed
The pressureA strong edit that says something different from the ad is a second campaign.
The outcomeAds, reels, and posts share one offer and one line.
More than one placement
The pressureOne file squeezed into every slot never fits the reel, the story, and the ad.
The outcomeLength, crop, and the first frame follow where the piece will run.
Two markets
The pressureSanto Domingo and Toronto do not watch in the same language, or on the same placement.
The outcomeEach market gets a complete cut. The standard of the edit does not change.
01
Brief
The offer, the audience, and where it will run are set before the edit starts.
- The offer
- The audience
- The placement
- The next step
02
Picture
Footage, type, and the brand's color land in one frame.
- Type and color
- The mark in the frame
- A picture people already recognize
03
Cut
The marketing video, then the social versions. They share the line and the picture.
- The campaign edit
- Reels
- Stories
- Shorter ads
04
Publish
Files go out in the formats the ad account and the feed actually use.
- Ready to post
- English and Spanish
- The page the cut points to
What's included
The brief, the campaign edit, and the social cuts are one piece of work.
Campaign edit
The marketing video, cut to the length the ad needs. The first seconds carry the offer.
Social cuts
Reels, stories, and shorter posts from the same edit, so the feed sells the same thing as the ad.
The brief
Length, placement, and the next step are decided before the edit starts.
Brand on screen
Type, color, and the mark land in the frame, not as a template laid on top.
English and Spanish
A cut for Santo Domingo and a cut for Toronto can each be complete.
Ready to publish
Files in the formats the ad account and the feed actually use.
Selected cuts
Chair
Challenge
A treatment had to be shown from the place it happens, not described over a stock frame.
What we built
The work, from the chair.
- 1Treatment, shown from the chair
- 1Picture the ad and the feed can share
Process
You see the picture before the social cuts are made.
- 01
Brief
The offer, the audience, and where it will run. Length and the next step are set here.
- 02
Picture
Footage, type, and the brand's color land in one frame.
- 03
Cut
The marketing video, then the reel, the story, and the shorter ad.
- 04
Publish
Files in the formats the ad account and the feed actually use.
Questions
One brief, the campaign edit, and the social cuts from it. Reels, stories, and posts keep the line, the type, and the color of the ad.
Length, crop, and the first frame follow where the piece will run. A reel, a story, and a shorter ad are different cuts of the same picture.
Yes. The language follows the market. A cut for Santo Domingo and a cut for Toronto can each be complete.
You see the picture before the social cuts are made. The reel, the story, and the shorter ad then share that line.
You do. Your website, domain, ad accounts, and creative assets belong to your business. If we ever part ways, everything stays with you.
Pricing depends on scope, whether it's a single project or ongoing monthly services. After a discovery call, you'll receive a clear proposal with no hidden fees. Ad spend is paid directly to the platforms and is separate from our fee.
Related services
Video & Content
Ready for video that can actually run?
Tell us the offer and where it needs to show up. On the call we map the edit, the cuts, and the placements.